Mark Matson: How GIPS® Can Be A Critical Piece In Building Trust Between Advisors and Investors

Mark Matson was published in Think Advisor, How GIPS Can Help Advisors Boost Client Confidence, where he highlights the importance of advisors going above and beyond by becoming Global Investment Performance Standards (GIPS®) certified to help build investor confidence.

GIPS® are a set of voluntary standards to help ensure the full disclosure and fair representation of investment performance. They also make it possible for investors to compare one firm’s performance against another. Becoming GIPS®-compliant is considered the gold standard in the industry.

“For advisors, becoming GIPS®-compliant should be standard practice, no different from a physician who is board-certified or an attorney who is licensed to practice law within their state,” says Matson. “Though there are 14,806 SEC-registered advisors, only 1,714 financial firms — or 8.13% — claim compliance with GIPS®.”

Read the full article on Think Advisor here.


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