NYX Awards 2024

Gold Winner – Event – American Dream Experience

Gold Winner – Social Media – Matson Money Instagram Page

Gold Winner – Integrated Marketing – American Dream 401(k)

Eligibility: The awards program is open to all creative and marketing professionals, individuals, agencies, companies, organizations, and institutions involved in advertising, marketing or communication practices, as well as media practitioners for internal or external audiences. To be eligible, an entry must have been produced after January 1, 2022. Entries may originate from any country.

Winning Level:

There are THREE (3) levels of achievement in the competition:

NYX Grand (85-100 points)

NYX Gold (70-84 points)

NYX Silver (50-69 points)

Entries receiving an average score under 50 do not receive an award.

The number of awards presented by NYX Awards is determined by the number of submissions in a given category, the scoring range, and the number of tie scores.

Judging Criteria:

Judges are senior-level industry experts, encompassing experienced professionals across marketing, communication, media, public relations, creative and many other industries. Judges are selected based on experience, credibility, and availability.

To prevent bias/conflict of interest, all entrant information is removed from entries. Judging is blind, and the scores are provided on a scale of 1-100, based on the criteria below:

1. Creativity / Concept / Idea
2. Content / Quality of Message
3. Production & Execution
4. Innovation / Effectiveness
5. Overall Experience

To be considered for each of the following categories, Matson Money paid $215 for Strategic Campaign – Event Campaign, $215 Integrated Marketing – Integrated Marketing/Other,  $145 for Video – Social Media, and $145 for the Social Media – Instagram Page

Muse Awards 2024

Gold Winner – Event – American Dream Experience

Gold Winner –Integrated Marketing – American Dream 401(k)

Gold Winner – Social Media Reel – American Dream Experience

1. Muse Creative Awards. Retrieved 10 April 2024 from https://museaward.com/advertising-awards.php.

Matson Money paid $220 for event category, $220 for integrated marketing and $175 for social media reel entries.

MUSE Creative Awards makes every effort to keep entry costs low. Rather than increasing the fee for each entry, fees are only charged in order to cover administrative costs like printing, mailing and data organization. For this reason, each participant is charged a flat $30 annual administrative fee. When all participants pay the same low fee, those submitting more than one entry will actually pay less than if fees were on a sliding scale. Multiple entries must be submitted at the same time as your first entry in order to be counted as “additional category”. An entry submitted at a later time will be counted as a “first entry”. Work submitted must have been created within the last 2 years. Retrieved from https://museaward.com/advertising-awards.php#thefees.

MarCom Awards 2023

Platinum Winner – Event – American Dream Experience

Platinum Winner – Social Media Reel – American Dream Experience

Platinum Winner – Video – Invest Like A Scientist

Gold Winner – Educational Blog – Capitalism: Giving Access to Families Recapturing, Reclaiming, and Realizing their American Dream

Over the past two decades, the Association of Marketing and Communication Professionals’ judges has earned a reputation for accuracy, fairness, and credibility. A look at the list of MarCom winners is a who’s who of the industry. It is also the competition where professional organizations that run their own competitions enter their work.

To ensure timeliness, fairness, and consistency, most of the judging is done in the AMCP judging room in Dallas, Texas, and Washington, D.C. Judges are senior-level, experienced professionals residing in the Dallas-Fort Worth and D.C. areas. They are freelancers or own their own businesses. They are selected based on experience and availability. It takes two months of full-time work to judge the thousands of entries. Judges can change during the process, but at least one of the two judging coordinators is there at every session.

Entries are judged at random and not compared directly to other entries in their categories. There is no preset number of winners in a category. There are no lengthy essays to persuade the judges; so all work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.

Since there is a tremendous variance of resources from entrant-to-entrant, and piece-to-piece, perceived budget is taken into consideration in the judging. Based on their work experiences, judges expect each entry. A student-produced ad is not held to the same expectation as a piece produced by a Madison Avenue agency for a Fortune 500 company.

Matson Money paid $390 per campaign entry and $250 per standard entry.

Telly Awards 2023

Silver Winner – Invest Like A Scientist video

The Telly Award Company of The Year is awarded to the company who has enjoyed the greatest success across the competition as a whole (both through entries reviewed by The Telly Award Judging Council and the People’s Telly Award). In order to recognize the award level of each winning piece of work and the relative merits in winning each, a sliding scale of points is awarded to Gold (16), Silver (4) and Bronze (1). The Telly Award Company of the Year is derived from the total number of points achieved across all wins.

All judges are top advertising and production professionals. Most importantly, all of our judges are members of the Silver Telly Council with an interest in upholding the historical standard of excellence that Telly represents.

Matson Money paid $740 total to be considered in the categories of sound design, use of 3D animation, corporate image, education and training.

Viddy Awards 2023

Gold Winner – Event – American Dream Experience

Gold Winner – Social Media Reel – Invest Like A Scientist

Criteria: Entries receiving scores of 90-100 are Platinum Winners. Scores of 80-89 are Gold Winners and 70-79 are Honorable Mention Winners. There may be no winners or multiple winners in a category.

The Viddy Awards is administered and judged by the Association of Marketing and Communication Professionals.

Since 1995, AMCP judges have earned a reputation for accuracy, fairness, and credibility. Judges are senior-level, experienced professionals who are compensated for their time and expertise. By having a small group of paid judges dedicating their services to a specific competition, AMCP produces more consistent results in a shorter period-of-time.

AMCP supports the creative community by keeping its entry fees low and by recognizing the efforts of entrants who give back to their communities. AMCP does not charge them fees to enter pro bono work and regularly donates to charities and organizations on their behalf.

Matson Money paid $110 per entry to be considered.

The American Dream Experience won a 2023 Platinum Hermes Award

The American Dream Experience, Matson Money’s breakthrough two-day educational event, created and led by Founder and CEO Mark Matson, helps families discover their True Purpose for Money and discover empirically tested academic investing principles to help create a prudent and disciplined long-term investing strategy. The event is offered both virtually and in-person.

Criteria Disclosure:

“ELIGIBILITY: The competition is open to all individuals, companies, and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2020 (a 2-year window).

ENTRY FEES: The entry fee is $120 for each submission or $195 for each campaign or plan entry. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered. AMCP does not charge for entries produced pro bono for outside nonprofits. Matson Money paid a total of $780.

CATEGORIES: Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.

JUDGING: Now in its fourth decade, AMCP has earned a reputation for accuracy, fairness, and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals. They are freelancers or own their own businesses. They are selected based on experience and availability.

Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and the judge’s perception of what you had to work with. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments, etc., and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.”

Retrieved 4/14/23 from: https://hermesawards.com/

This content is not to be considered investment advice and is not to be relied upon as the basis for entering into any transaction or advisory relationship or making any investment decision. 

Matson Money, Inc. “Matson” is a federally registered investment advisor with the Securities Exchange Commission (“SEC”) and has been in business since 1991. In Canada, Matson is registered as a portfolio manager in Ontario, Alberta, and British Columbia.  Registration with the SEC and the Canadian securities regulatory authorities does not imply their approval or endorsement of any services provided by Matson. This content is based on the views of Matson.  The concepts discussed herein are for educational purposes only. This content includes the opinions, beliefs, or viewpoints of Matson Money and its Co-Advisors and should not be relied upon for entering into any transaction, advisory relationship, or making any investment decision.  Other organizations or persons may analyze investments and the approach to investing from a different perspective than that reflected in this content.  Nothing included herein is intended to infer that the approach to investing discussed in this content will assure any particular investment result.

Matson Money Earns A 2023 Hermes Creative Award for Invest Like a Scientist

The video, Invest Like a Scientist, was recognized as a platinum winner for a 2023 Hermes Creative Award in the corporate image category.

The video is presented by Matson Money Founder and CEO Mark Matson and explores how you can treat investing like a scientist. “When we say invest like a scientist, we mean go with the math,” Matson says. “Take actions backed by statistical research and try to eliminate your own biases.”

Watch the award-winning video to learn more about Matson Money’s investing methodology, the Matson Method, and how you can learn to invest like a scientist.

Criteria Disclosure:

ELIGIBILITY: The competition is open to all individuals, companies, and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2020 (a 2-year window).

ENTRY FEES: The entry fee is $120 for each submission or $195 for each campaign or plan entry. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered. AMCP does not charge for entries produced pro bono for outside nonprofits. Matson Money paid a total of $780.

CATEGORIES: Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.

JUDGING: Now in its fourth decade, AMCP has earned a reputation for accuracy, fairness, and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals. They are freelancers or own their own businesses. They are selected based on experience and availability.

Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and the judge’s perception of what you had to work with. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments, etc., and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.”

Retrieved 4/25/23 from: https://hermesawards.com/

Receipt of award does not acknowledge any particular skill or expertise on behalf of recipient and should not be used in determining whether to enter into any agreement with Matson Money, Inc. Please consider the disclosure of criteria for each award shown.

This content is based on the views of Matson Money, Inc. This content is not to be considered investment advice and is not to be relied upon as the basis for entering into any transaction or advisory relationship or making any investment decision.

This content includes the opinions, beliefs, or viewpoints of Matson Money. All of Matson Money’s advisory services are marketed almost exclusively by either Solicitors or Co-Advisors. Both Co-Advisors and Solicitors are independent contractors, not employees or agents of Matson.

Other financial organizations may analyze investments and take a different approach to investing than that of Matson Money. All investing involves risks and costs. No investment strategy (including asset allocation and diversification strategies) can ensure peace of mind, guarantee profit, or protect against loss.

Adapt or Die won a 2023 Gold Hermes Award

Adapt or Die is a social ad campaign geared toward Financial Advisors to promote the American Dream Experience. Through the use of created imagery, advisors are reminded that for their business to not only survive but thrive, they can consider the need to adapt or die.

Criteria Disclosure:

“ELIGIBILITY: The competition is open to all individuals, companies, and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2020 (a 2-year window).

ENTRY FEES: The entry fee is $120 for each submission or $195 for each campaign or plan entry. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered. AMCP does not charge for entries produced pro bono for outside nonprofits. Matson Money paid a total of $780.

CATEGORIES: Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.

JUDGING: Now in its fourth decade, AMCP has earned a reputation for accuracy, fairness, and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals. They are freelancers or own their own businesses. They are selected based on experience and availability.

Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and the judge’s perception of what you had to work with. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments, etc., and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.”

Retrieved 4/14/23 from: https://hermesawards.com/

This content is not to be considered investment advice and is not to be relied upon as the basis for entering into any transaction or advisory relationship or making any investment decision. 

Matson Money, Inc. “Matson” is a federally registered investment advisor with the Securities Exchange Commission (“SEC”) and has been in business since 1991. In Canada, Matson is registered as a portfolio manager in Ontario, Alberta, and British Columbia.  Registration with the SEC and the Canadian securities regulatory authorities does not imply their approval or endorsement of any services provided by Matson. This content is based on the views of Matson.  The concepts discussed herein are for educational purposes only. This content includes the opinions, beliefs, or viewpoints of Matson Money and its Co-Advisors and should not be relied upon for entering into any transaction, advisory relationship, or making any investment decision.  Other organizations or persons may analyze investments and the approach to investing from a different perspective than that reflected in this content.  Nothing included herein is intended to infer that the approach to investing discussed in this content will assure any particular investment result.

Invest Like a Scientist won 3 Muse Awards

Matson Money is proud to announce we are the winners of three 2023 MUSE Creative Awards for the Video Invest Like a Scientist. The MUSE Creative Awards recognize creative and design professionals. It is an international competition for creators who inspire others with their concepts, ideas or designs.¹

Invest Like A Scientist earned gold in the categories for Financial Services and Corporate and won silver in the category Informational.

For the first 2023 competitive season, the competition received 6,300 entries from 15 countries around the world. The awards are hosted by the International Awards Associate who ensure the competition is accessible and fair, to guarantee recognition only goes to those who deserve the accolade. The awards are selected by a jury of 51 industry professionals who are chosen to uphold impartiality and identify companies whose work showcases excellence.

Disclosures

1. Muse Creative Awards. Retrieved 14 April 2023 from https://museaward.com/advertising-awards.php.

Matson Money paid $170 for the Corporate category, $110 for Financial Services and $110 for Informational.

MUSE Creative Awards makes every effort to keep entry costs low. Thus, the entry fee is $130, and $195 for Campaigns. Rather than increasing the fee for each entry, fees are only charged in order to cover administrative costs like printing, mailing and data organization. For this reason, each participant is charged a flat $30 annual administrative fee. When all participants pay the same low fee, those submitting more than one entry will actually pay less than if fees were on a sliding scale. Multiple entries must be submitted at the same time as your first entry in order to be counted as “additional category”. An entry submitted at a later time will be counted as a “first entry”. Work submitted must have been created within the last 2 years. Retrieved from https://museaward.com/advertising-awards.php#thefees.

This content is not to be considered investment advice and is not to be relied upon as the basis for entering into any transaction or advisory relationship or making any investment decision.

Matson Money, Inc. “Matson” is a federally registered investment advisor with the Securities Exchange Commission (“SEC”) and has been in business since 1991. In Canada, Matson is registered as a portfolio manager in Ontario, Alberta, and British Columbia.  Registration with the SEC and the Canadian securities regulatory authorities does not imply their approval or endorsement of any services provided by Matson. This content is based on the views of Matson.  The concepts discussed herein are for educational purposes only. This content includes the opinions, beliefs, or viewpoints of Matson Money and its Co-Advisors and should not be relied upon for entering into any transaction, advisory relationship, or making any investment decision.  Other organizations or persons may analyze investments and the approach to investing from a different perspective than that reflected in this content.  Nothing included herein is intended to infer that the approach to investing discussed in this content will assure any particular investment result.

Viddy Awards 2022

American Dream Experience Gold – A Virtual Event
Transforming the Investing Experience Through Training and Developing Advisors and Investors

Category: Instagram Reels

Criteria: Entries receiving scores of 90-100 are Platinum Winners. Scores of 80-89 are Gold Winners and 70-79 are Honorable Mention Winners. There may be no winners or multiple winners in a category.

The Viddy Awards is administered and judged by the Association of Marketing and Communication Professionals.

Since 1995, AMCP judges have earned a reputation for accuracy, fairness, and credibility. Judges are senior-level, experienced professionals who are compensated for their time and expertise. By having a small group of paid judges dedicating their services to a specific competition, AMCP produces more consistent results in a shorter period-of-time.

AMCP supports the creative community by keeping its entry fees low and by recognizing the efforts of entrants who give back to their communities. AMCP does not charge them fees to enter pro bono work and regularly donates to charities and organizations on their behalf.

Matson Money paid $110 per entry to be considered.

Disclosures

This content is based on the views of Matson Money, Inc.  This content is not to be considered investment advice and is not to be relied upon as the basis for entering into any transaction or advisory relationship or making any investment decision.

This content includes the opinions, beliefs, or viewpoints of Matson Money and its Co-Advisors.  All of Matson Money’s advisory services are marketed almost exclusively by either Solicitors or Co-Advisors.  Both Co-Advisors and Solicitors are independent contractors, not employees or agents of Matson.

Other financial organizations may analyze investments and take a different approach to investing than that of Matson Money. All investing involves risks and costs. No investment strategy (including asset allocation and diversification strategies) can ensure peace of mind, guarantee profit, or protect against loss.

Hermes Creative Awards

Video: ONE
Category: Electronic Media / Social Media / Interactive Media | Video | 156. Corporate Image | 2022
Category: Electronic Media / Social Media / Interactive Media |Video | 168. Meeting Open/Close | 2022

Video: AVALANCHE
Category: Electronic Media/ Social Media / Interactive Media | Video | 156. Corporate Image | 2022
Category: Electronic Media / Social Media / Interactive Media |Video | 168. Meeting Open/Close | 2022

Vega Digital Awards

Video: ONE
Category: Corporate | 2022
Category: Financial Services | 2022
Category: Motivational | 2022

The criteria and descriptions for the 2022 Vega Awards are detailed as follows.

ELIGIBILITY REQUIREMENTS

The Vega Awards is open to all digital media companies and organizations, regardless of size, from sole proprietors on up – and from everywhere on the globe.
Submitted works must be within a two-year window from their creation, for example, 2020 to current competitive year (2022).

Digital works and projects, which include advertising, design, interactive content, mobile apps, web design/development, and audio/video productions are accepted.
Entries are subject to review and those deemed inappropriate, offensive or discriminatory will be disqualified without refund (this includes, but is not limited to, pornography, racial slander, and/or defamatory statements).

Entries may originate from any country.

To ensure high standards of high quality, a category may have multiple winners or no winners. Work is critiqued rated by consensus, with the panel of judges determining a rating on a scale of 100 points.

There are THREE (3) levels of achievement in the competition:

CANOPUS : First Place (85-100 points)
CENTAURI : Second Place (70-84 points)
ARCTURUS : Third Place (50-69 points)

Entries receiving an average score under 50 do not receive an award.

The number of awards presented by Vega Digital Awards is determined by the number of submissions in a given category, the scoring range and the number of tie scores.

Vega judges are stars in their own right – experienced, senior-level digital media professionals drawn from many nations. Judges are chosen based on their experience, credibility, and availability.

Judging is blind. All entrants’ information is removed from entries to prevent bias/conflict of interest. Judges score on a scale of 1-100, based on a predefined set of criteria related to the main category, such as: CONTENT / WRITING, INNOVATION / CREATIVITY, VISUAL DESIGN / QUALITY OF CRAFT, IMPACT / REACH / ENGAGEMENT, EXECUTION / TECHNICAL EXECUTION,STRUCTURE & NAVIGATION / FUNCTIONALITY / INTERACTIVITY, OVERALL EXPERIENCE.

The Vega Digital Awards makes every effort to keep the entry costs affordable. Thus, our entry fee is $105, and $175 for Campaigns. Rather than increase the fee for each entry, fees are only charged to cover administrative costs like printing, mailing and data organization. With all participants paying an affordable fee, those who are submitting more than one entry will pay lesser than when fees are on a sliding scale.

*Information retrieved from https://vegaawards.com/website-awards.php#howtoenter.

Receipt of award does not acknowledge any particular skill or expertise on behalf of recipient and should not be used in determining whether to enter into any agreement with Matson Money, Inc.

NYX Awards

Video: The Final Bell
Category: Sales Motivation, Grand Winner | 2020
Category: Financial Services, Grand Winner | 2020
Category: Writing Script, Gold Winner | 2020

Video: When You Discover It
Category: Sales Motivation, Grand Award | 2020
Category: Financial Services, Gold Award | 2020

Video: You’re Breathing Fire
Category: Sales Motivation, Grand Award | 2020
Category: Cinematography, Grand Winner | 2020
Category: Financial Services, Gold Award | 2020
Category: Writing/Script, Gold Award | 2020

Video: In Search of Humans
Category: Sales Motivation, Gold Award | 2020
Category: Financial Services, Gold Award | 2020

Video: Navy Seal Discovers the Power of Coaching
Category: Sales Motivation, Gold Award | 2020
Category: Sales Motivation, Silver Award | 2020

A Global Competition Specified Towards Honoring Greatness In Marketing, Communication, Advertising, Public Relations, Graphic Design, Print, Digital, Video and Audio.

The NYX Awards is a leading international awards program that recognizes, celebrates, and provides acknowledgment favoring all who possess extraordinary calibre across all facets of industries and mediums, specifically in the fields of marketing, communication, advertising, creativity, public relations, graphic design, print, digital, video, and audio.

Seeing to its establishment in 2018, the award is open to all individuals, agencies, or organizations on an international scale, who present their remarkable capabilities in the production of marketing materials, in print or digital form, videos, advertising and public relations, broadcast television operations, and creative services, receiving thousands of exquisite entries from more than 60 countries annually.

Correspondingly, the competition is exclusively presented to the recognition of projects, talents, and works of professionals at the forefront of the industry, in a variety of specialized fields, ranging from marketing to communication, print to digital, advertising to public relations, video to audio, and creative industries.

NYX Awards is open to all individuals and organizations, whom embody the epitome of creativity within the marketing, communication, design, print, video, and digital mediums, for local, regional, or subscription avenues, as well as both external or internal audiences.

The award program is open to all individuals, agencies, organizations across video production companies, advertising and public relations firms, cable and broadcast television operations, as well as independent producers, designers, developers, content producers, digital artists, video professionals, creative directors, and internal creative and marketing team, for local, regional, or subscription avenues, that target both internal and external audiences. To be eligible, an entry must have been produced after January 1, 2021 (almost a 2-year window). Entries may originate from any country.

The NYX Awards competition is designed for convenience of the entrant by entering online and uploading your entries.

It is recommended that you keep your synopsis to approximately 350 words. The brief should strengthen your entry, as well as providing the jury a better understanding of your project. A written translation or adaptation must accompany non-English entries.

Image Submission:
The submissions should be saved in a flattened JPEG or JPG format. (keep them under 4MB, 1,200px wide is preferable, 300dpi, RGB).

Audio / Video Submission:
Entries with audio/video must be submitted with a direct URL that will take judges directly to the work:
Upload audio / video to Vimeo/YouTube/Youku.
Paste the URL link into the URL field.

There are THREE (3) levels of achievement in the competition:

NYX Grand (85-100 points)
NYX Gold (70-84 points)
NYX Silver (50-69 points)

Entries receiving an average score under 50 do not receive an award.

The number of awards presented by NYX Awards is determined by the number of submissions in a given category, the scoring range, and the number of tie scores.

Judges are senior-level industry experts, encompassing leading professionals from top advertising and production companies, networks, and content studios. Judges are selected based on experience, credibility, and availability.

To prevent bias/conflict of interest, all entrants’ information are removed from entries. Judging is blind, and the scores are provided on a scale of 1-100, based on the criteria below:

1. Creativity / Concept / Idea
2. Content / Quality of Message
3. Production & Execution
4. Innovation / Effectiveness
5. Overall Experience

There was a minimal entry fee paid for each submission ranging from $75 to $139.

Receipt of award does not acknowledge any particular skill or expertise on behalf of recipient and should not be used in determining whether to enter into any agreement with Matson Money, Inc.