We are thrilled to announce Matson Money has earned two 2023 Hermes Creative Awards. The American Dream Experience received a platinum award in strategic campaigns for a live (or virtual) event and the social ad campaign, Adapt or Die, earned a gold award.
The American Dream Experience, Matson Money’s breakthrough two-day educational event, created and led by Founder and CEO Mark Matson, helps families discover their True Purpose for Money and discover empirically tested academic investing principles to help create a prudent and disciplined long-term investing strategy. The event is offered both virtually and in-person.
Adapt or Die is a social ad campaign geared toward Financial Advisors to promote the American Dream Experience. Through the use of created imagery, advisors are reminded that for their business to not only survive but thrive, they can consider the need to adapt or die.
Matson Money also received honorable mentions for Breakthrough Investing, our International adaptation of the American Dream Experience, and the social ad campaign, Fuel Your Future.
“ELIGIBILITY: The competition is open to all individuals, companies, and organizations involved in producing any kind of marketing and communication materials for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2020 (a 2-year window).
ENTRY FEES: The entry fee is $120 for each submission or $195 for each campaign or plan entry. If a piece is entered in more than one category, please enclose an additional entry fee for each time it is entered. AMCP does not charge for entries produced pro bono for outside nonprofits. Matson Money paid a total of $780.
CATEGORIES: Categories are divided into Print Media, Public Relations/Communications and Electronic/Social/Interactive Media.
JUDGING: Now in its fourth decade, AMCP has earned a reputation for accuracy, fairness, and credibility. A look at the list of winners is a who’s who of the creative industry. It takes about eight weeks of judging, eight hours a day, to review all the work that is submitted in each competition. Judges are senior-level, experienced professionals. They are freelancers or own their own businesses. They are selected based on experience and availability.
Entries are judged at random and not directly compared to other entries in their category. Work is judged on creativity and the judge’s perception of what you had to work with. A 2-color and a 4-color brochure in the same category are not compared to each other. A small company is not compared to a Fortune 500 entrant in the same category. There can be multiple winners or no winners in any given category. Utilizing a consensus judging system, the judges verbalize their criticisms, compliments, etc., and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive Honorable Mention recognition.”
Retrieved 4/14/23 from: https://hermesawards.com/
This content is not to be considered investment advice and is not to be relied upon as the basis for entering into any transaction or advisory relationship or making any investment decision.
Matson Money, Inc. “Matson” is a federally registered investment advisor with the Securities Exchange Commission (“SEC”) and has been in business since 1991. In Canada, Matson is registered as a portfolio manager in Ontario, Alberta, and British Columbia. Registration with the SEC and the Canadian securities regulatory authorities does not imply their approval or endorsement of any services provided by Matson. This content is based on the views of Matson. The concepts discussed herein are for educational purposes only. This content includes the opinions, beliefs, or viewpoints of Matson Money and its Co-Advisors and should not be relied upon for entering into any transaction, advisory relationship, or making any investment decision. Other organizations or persons may analyze investments and the approach to investing from a different perspective than that reflected in this content. Nothing included herein is intended to infer that the approach to investing discussed in this content will assure any particular investment result.