Five Ways You Can Discover Your True Purpose for Money

What does it take to be a successful investor? Many financial professionals spend a lot of time discussing asset allocation, risk tolerance, and portfolio diversification. While these can be critical aspects of investing, the discussion should begin by finding your True Purpose for Money.

The investing landscape has changed; just as there was an “old world” of thinking that the earth revolved around the sun, there was a new world to discover. Set sail for new horizons in your financial future with a highly trained financial coach, with whom investors can set a prudent, disciplined course of investing and navigate their way toward the possibility of long-term wealth.

By focusing first on finding a purpose for your life that is greater than money, investors can stay disciplined and can avoid falling into a scarcity mentality, which can leave you trapped in the destructive circle of wealth.

Here are five ways you can start to discover your True Purpose for Money:

1. Reflect on past relationships with money. Before you can figure out your True Purpose for Money, you must first understand your broader relationship with money. Are you a spender? A saver? Have you gone through life worrying about money, or is it something that you never bothered to think about? At Matson Money, we encourage investors to think back to the last time a financial decision made them feel stressed and to ask: was the financial choice consistent with who you are as a person? By reflecting on your past relationships, you can begin to chart a better path forward.

2. Educate yourself. If you want to be a successful investor, you must first understand how markets and investing work so you can begin to create a long-term investing strategy. At Matson Money, we follow Free Market Portfolio Theory™, which synthesizes three academic investing principles, two of which have won Nobel Prizes,  and can keep investors disciplined regardless of market cycles. By understanding the science of investing, you can help take the guesswork out of managing an investment portfolio.

3. Connect with others. There is power in sharing your experiences. At Matson Money, we’re proud to break the no-talk rule around money and encourage investors to talk freely with their friends, family, and neighbors about their relationships with money and their financial goals. We have also created the American Dream Experience, a two-and-a-half-day event designed to bring people together to share potentially life-altering truths, possibly transforming their relationship with money and leaving them and those they love powerfully pursuing their dreams.

4. Get an advisor coach. If elite athletes have a coach, so should investors. When it comes to a lifetime of investing, staying disciplined and focused on the long-term goal is not always easy. Having an advisor coach who is skilled in applying the Matson Method and employs cutting-edge coaching technologies to powerfully develop investors to be disciplined and prudent over a lifetime can help investors maintain peace of mind.

5. Consider what’s holding you back. Our relationship with money can occupy a crucial place in our brains. As such, investors should recognize the biases and negative emotions that can prevent them from making smart decisions. Are you only consulting sources that confirm your worldview? Do you read about a market downturn and immediately take steps to sell a sizable chunk of your portfolio? Does your awareness of economic and market performance only go back three to five years? All of these are potentially destructive thought processes that could hinder your progress and leave you beholden to negative thought patterns.

Once you have discovered your True Purpose for Money, every decision can be made through the lens of that purpose. Your relationship to money can be transformed and you can be free to live from a place of abundance, rather than fear and uncertainty. How could discovering your True Purpose transform your life and create an opportunity to pursue your American Dream? Learn more about Matson Money and our American Dream Experience.


This content is based on the views of Matson Money, Inc.  This content is not to be considered investment advice and is not to be relied upon as the basis for entering into any transaction or advisory relationship or making any investment decision.  

This content includes the opinions, beliefs, or viewpoints of Matson Money and its Co-Advisors.  All of Matson Money’s advisory services are marketed almost exclusively by either Solicitors or Co-Advisors.  Both Co-Advisors and Solicitors are independent contractors, not employees or agents of Matson.  

Other financial organizations may analyze investments and take a different approach to investing than that of Matson Money. All investing involves risks and costs. No investment strategy (including asset allocation and diversification strategies) can ensure peace of mind, guarantee profit, or protect against loss.    

Three Factor Model

Fama, Eugene F. and Kenneth R. French. “The Cross-Section of Expected Stock Returns,” Journal of Finance, 47, June 1992.

Efficient Market Hypothesis

Eugene F. Fama, “Random Walks in Stock Market Prices,” Financial Analysts Journal, September/October 1965.

Modern Portfolio Theory

Markowitz, Harry. Portfolio Selection: Efficient Diversification of Investments. New York. Wiley. 1959. Print.

The Nobel Memorial Prize in Economic Sciences, commonly referred to as the Nobel Prize in Economics, is an award for outstanding contributions to the field of economics, and generally regarded as the most prestigious award for that field.

Markowitz, Harry.  “Portfolio Selection.”  Journal of Finance.  1952.

Harry Max Markowitz is an American economist, and a recipient of the 1989 John von Neumann Theory Prize and the 1990 Nobel Memorial Prize in Economic Sciences. Markowitz is a professor of finance at the Rady School of Management at the University of California, San Diego.

Efficient Market Hypothesis, first explained by Dr. Eugene Fama in his 1965 doctoral thesis.

Eugene F. Fama, “Random Walks in Stock Market Prices,” Financial Analysts Journal, September/October 1965.

Eugene F. Fama, 2013 Nobel laureate in Economic Sciences; is widely recognized as the “father of modern finance.” His research is well known in both the academic and investment communities. He is strongly identified with research on markets, particularly the Efficient Market Hypothesis.